Shuhua Art Course Output · Recruitment for National Strategic Cooperation

1. Prospects of the art training industry

National policy support

In recent years, with the reform of the education system, the government has repeatedly issued relevant documents to vigorously support aesthetic education. The importance of aesthetic education has continued to rise, subtly enhancing the emphasis on art learning at the family level.

With the improvement of social civilization, parents are paying more and more attention to cultivating their children's aesthetic sense. In particular, parents born in the 1980s and 1990s generally support their children's learning of art.

The market has great potential

Currently, the enrollment rate of children aged 3-15 in art education nationwide is less than 15%, corresponding to a market size of less than 10 billion yuan. The next five years will witness a rapid development stage for children's art education, with clear potential for growth.

Industry trends

The quality aesthetic education industry is currently experiencing rapid development, making it inevitable for courses to be standardized, teaching to be systematized, and services to be normalized. Only by enhancing the professionalism of courses and teaching, and shaping a stable brand influence, can an institution fundamentally secure its long-term market position.

II. 4 Major Cooperation Advantages

Brand Advantage

• With 22 years of deep experience in aesthetic education, we enjoy high recognition in the industry

• With over 40 direct-operated centers nationwide, our mature operation model is highly replicable

Course Advantages

• Professional leadership in ACD aesthetic system for ages 3-12 and TST teaching system for ages 12-18

• The topic is novel, the teaching effect is remarkable, and it has been verified over a long period of time

• Screened by the teaching and research team of the direct-operated center and iteratively optimized by the headquarters' teaching and research center, to ensure that the cooperation can be implemented by the partner

Service Advantages

• Guidance covering the entire process of curriculum, teaching, training, enrollment, and operation

• Fully aligned with the operational standards of the headquarters' directly operated schools

• Multiple departments at headquarters collaborate and provide support to ensure the smooth operation of partner institutions

Technological Advantage

• Self-developed two major management systems: Artist App, and Procurement Platform

• Realize digital operations for home-school interaction, learning analysis, and centralized procurement of materials

III. Brand Introduction

22 years of deep cultivation in quality aesthetic education · Sharing and win-win with peers | SINCE 1999

Shuhua Art adheres to the educational philosophy of "Art as a Guide", providing one-stop services including aesthetic appreciation, cultural creativity, interest cultivation, professional modeling, and art exam preparation. It has now formed a complete educational ecosystem covering children's art, middle school art, college entrance examination art, adult art, international art study abroad, online art, art research and study, and other fields.

The group currently employs over 500 professional teaching staff and operates nearly 40 directly-managed campuses in the Guangzhou-Foshan region. Its students have repeatedly won major art awards both domestically and internationally, and a large number of outstanding students have been admitted to China's nine major art academies and renowned art institutions worldwide, solidifying the group's strong brand reputation.

IV. Course Product System

"Cultivate Aesthetics / Understand the World / Foster Thinking / Create Realms | ART ROADS NAVIGATOR"

Five core aspects of course design

1. Policy focus: closely aligning with the "Core Competencies for Chinese Students" and conforming to the national educational direction and the developmental patterns of children

2. Scientific planning: Designing courses based on the physical and mental development stages of children and adolescents aged 3 to 18

3. "Practical implementation: Continuous iteration and optimization based on 22 years of frontline teaching experience"

4. Addressing industry pain points: differentiating high-end topics to ensure sustainable growth for institutions

5. Whole-process systematization: enabling teachers to "understand, teach, achieve good results, and gain a good reputation"

Aesthetic System for ACD Ages 3-12

Philosophy: Cultivate aesthetics, understand the world, nurture thinking, and create a new realm

Teaching Method: Observation and Reflection → Appreciation and Discussion → Creativity and Practice → Critical Thinking and Sharing (4S Teaching Method)

Content modules: Aesthetic Appreciation, Artistic Creation, Aesthetic Seminar

Stage division:

• Aesthetic perception (3-4 years old, Doodle stage): Perceive aesthetic elements and cultivate aesthetic intuition

• Aesthetic exploration (5-6 years old, symbolic stage): Initial exposure to aesthetic elements and principles, "learning through play", and the ability to narrate a scene using language

• Aesthetic expansion (7-8 years old, schema period): Comprehensively learn aesthetic elements and principles, understand artists, "learn through enjoyment", and be able to share works

• Aesthetics major (ages 9-12): systematically enhancing professional skills and aesthetic literacy

TST aesthetic system for ages 12-18

Concept: Cultivate aesthetic taste, foster literacy, enhance professionalism, and advance to art colleges

Teaching objectives: Enhance aesthetic literacy → Boost professional proficiency → Hone exam-taking determination → Advance to desired colleges and universities

Teaching method: Visual teaching method, enhancing professional efficiency in teaching and learning

Content modules: Aesthetic knowledge, professional foundation, exam skills, professional exam preparation

Topic presentation

• Demonstration of ACD Aesthetic System Project

• Demonstration of TST Aesthetic System Project

V. Cooperation Implementation Support

Teaching support

• Implement standardized teaching methods (4S teaching method)

• Class effectiveness supervision and evaluation

• Guidance on designing class opening plans

• Synchronize teaching and research materials from headquarters and support partners in building their own teaching and research capabilities

Training Support

• Full implementation training for ACD and TST system courses

• Investor/Principal Management Training

• Training to enhance teachers' professional competence

• Market enrollment, operation management, sales techniques, and home-school service training

Market support

• Enrollment and course promotion poster

• Official tweets and other online promotional materials

• Standardized course sales pitch

Technical support

• Artiste App: home-school interaction, learning analysis, and improvement of renewal rate

• Procurement platform: Centralized procurement of teaching and office supplies to reduce costs